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9 Ways to Decide: Should You Do PPC or SEO?

9 Ways to Decide: Should You Do PPC or SEO?

The two sides of the search marketing coin -- pay-per-click (PPC) and search engine optimization (SEO) -- both rely on keywords and search engines, but ...
Microsoft Audience Ads and Shutterstock – A Picture Perfect Partnership

Microsoft Audience Ads and Shutterstock – A Picture Perfect Partnership

Microsoft Advertising and Shutterstock announced a partnership in July allowing Microsoft Advertising users royalty-free access to more than 330 million ...
How to Use Backend Keywords to Optimize Amazon Product Pages: Part Three of Our 3-Part Series

How to Use Backend Keywords to Optimize Amazon Product Pages: Part Three of Our 3-Part Series

We’ve looked at why you want to optimize your product detail page on Amazon as well as how to optimize your title, bullet points, and product description. ...
How To Create Amazon Product Pages Shoppers Will Love: Part Two of Our 3-Part Series

How To Create Amazon Product Pages Shoppers Will Love: Part Two of Our 3-Part Series

In our last post, we looked at why you would want to optimize your product detail pages and how Amazon learns about your product to best match a customer’s ...
Get Your Amazon Product Detail Pages Ready for Prime Day: Part One of Our 3-Part Series

Get Your Amazon Product Detail Pages Ready for Prime Day: Part One of Our 3-Part Series

You’re ready to start advertising on Amazon, make sure your product detail pages are ready too. Follow along through this 3-part series to get the most out ...
Advertising on TikTok: Six Tips for Successful Creative

Advertising on TikTok: Six Tips for Successful Creative

With over 800 million active global users, TikTok’s spot among some of the most popular social media platforms is undeniable. This huge audience has ...

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